Digital Marketing with AI Course

What you'll learn

Learn digital marketing with AI with our marketing courses in Sydney!

Join this class to explore the world of digital marketing with AI tools. Learn how to find your niche, conduct keyword research, and master various aspects of digital marketing to elevate your skills and career. By the end of this course, you'll be equipped with the knowledge and tools to thrive in the dynamic field of digital marketing.

Learning outcomes

By the end of this Digital Marketing with AI Course, you should be able to:

• Conduct comprehensive niche and keyword research using AI tools.
• Develop buyer personas and customer segment research skills.
• Implement content marketing and SEO strategies for websites and podcasts.
• Utilize email marketing effectively, including crafting marketing emails and managing tools.
• Execute successful social media and content marketing campaigns, leveraging AI for automation.
• Create and optimize sales funnels, including paid advertising and A/B testing.
• Build and engage a community using advanced marketing strategies and automation.

Course content

What will be covered in this Digital Marketing with AI Course?

Lesson 1 - Niche and Keyword Research

• Introduction to digital marketing
• How AI tools assist in digital marketing
• Ikigai and finding your niche
• Tools and automation for niche and keyword research
• Principles for keyword selection
• Customer segment research
• Buyer persona research
• Amazon, Ebay, and Etsy keyword research

Activities:

• Use the tools in class to find a business and product niche
• Profile your target customer using AI
• Identify potential products to sell on Amazon
• Generate ideas for free digital products for your niche

Lesson 2 - Content Marketing & SEO - Websites & Podcasts

• Introduction to content marketing for websites
• SEO for websites
• Domain name selection
• Website platforms
• Tools for SEO
• Backlinks and ranking
• Introduction to Podcasting
• Podcasting platforms and tools
• Podcast marketing
• Optimizing podcast success
• Website and blog monetization

Activities:

• Create an SEO-optimized blog for your niche using AI
• Write and create a 5-minute podcast episode sample with help of AI
• Create a free website for your niche

Lesson 3 - Email Marketing

• Introduction to email marketing
• Why email marketing is underrated
• Sources of email list - newsletters
• Sources of email list - free content
• Crafting a marketing email
• Email management tools

Activities:

• Create an email marketing plan using AI
• Create a sample email using AI

Lesson 4 - Social Media & Content Marketing

• Introduction to social media marketing
• Major platforms overview
• Attention-grabbing and the 3-second rule
• Content marketing for Tiktok, Instagram, Facebook, and YouTube
• Automate video creation for social media
• Use AI to create a social media calendar

Activities:

• Create a social media account for your niche
• Develop a social media calendar using AI
• Produce a social media video

Lesson 5 - Sales Funnels and Paid Advertising

• Introduction to sales funnels
• Sales funnel components
• Sales funnel platforms and tools
• Sales funnel data and optimization
• Paid search engine ads
• Paid social media ads
• A/B testing

Activities:

• Create a sales funnel plan for your niche
• Generate text and images for a Google ad with AI
• Outline a TikTok ad

Lesson 6 - Advanced Marketing - Community Building

• Introduction to online communities
• Participating in communities
• How to build a community
• Influencer marketing
• Creating a marketing strategy
• End-to-end marketing automation
• Final words and next steps

Activities:

• Create a plan for building your community
• Identify influencers in your niche
• Develop a comprehensive marketing plan

Intended audience

Who is this Digital Marketing with AI Course for?

This course is suitable for Beginners and Intermediate learners interested in advancing their digital marketing skills with the power of AI.

Course venue

Rozelle Campus

2A Gordon Street, Rozelle NSW 2039 (corner of Gordon Street & Victoria Road)

This course is also conducted online via Zoom.

Course materials

What to bring to class

• Laptop or tablet
• Notebook and pen

Additional information

Please note the following:

If you wish to trial software, please make sure you have administrator access to your own laptop and you have an email that you can use for trial subscriptions.