AI for Business: How to use AI in Marketing

What you'll learn

Learn the basics of artificial intelligence with our business short courses in Sydney!

In today's fast-paced digital world, marketers need to stay ahead of the curve. Artificial intelligence (AI) is rapidly transforming how we approach marketing strategies, customer engagement, and campaign optimisation. Join this class to learn how you can leverage AI to revolutionise your marketing efforts and stay ahead of the curve. Whether you're just starting or looking to update your skills, you will walk away from this hands-on workshop, with practical knowledge of how AI tools can help you save time, improve targeting, and provide valuable insights for your marketing campaigns.

Learning outcomes

By the end of this AI for marketing course, it is intended that you will be able to:

• Understand AI’s role in marketing: Gain an understanding of how AI is transforming marketing strategies, including customer engagement and campaign optimisation
• Identify AI Tools: Learn to identify and use practical AI tools that can enhance your marketing efforts and streamline workflows.
• Consider Ethical Implications: Explore the ethical considerations and responsible use of AI in marketing, ensuring ethical AI practices.

 After finishing this course, you might like to enrol in Advanced AI for Marketing.

Course content

 What will be covered in this AI for marketing course?

• Introduction to AI concepts relevant to marketing
• Overview of AI tools and software commonly used in marketing
• Practical applications of AI in customer data analysis and segmentation
• Creating targeted campaigns using AI-driven insights
• Ethical considerations and challenges in AI-powered marketing
• Real-world case studies showcasing AI in successful marketing campaigns

 This two-hour workshop is ideal for marketers, small business owners, or anyone curious about incorporating AI into their marketing strategy. No prior experience with AI is required.