AI for Business: Introduction to AI for Advertising

What you'll learn

Learn artificial intelligence and advertising with our digital marketing short courses in Sydney!

Are you finding it tough to create ads that connect with the right audience and drive results? In today's fast-paced digital landscape, AI is transforming the way ads are crafted and delivered. Join this two-hour workshop to discover how AI can revolutionise your advertising strategy. Learn how AI tools can automate ad creation, refine targeting, and optimise campaign performance, allowing you to create ads that not only reach the right people but also boost engagement and deliver better outcomes. Unlock the power of AI to take your advertising to the next level.

Learning outcomes

By the end of this AI for advertising course, it is intended that you will be able to:

• Understand How AI is Transforming Advertising Strategies: Gain insights into how AI is reshaping the way ads are created, targeted, and delivered.
• Use AI Tools to Create and Optimise Ads for Various Platforms: Learn how to leverage AI tools for efficient ad creation and optimisation across different advertising channels.
• Apply AI-Driven Insights to Improve Audience Targeting: Develop the ability to use AI insights to refine audience targeting for more effective ad campaigns.
• Analyse Ad Performance Using AI-Based Analytics: Master the use of AI-powered analytics to measure and improve ad performance in real time.
• Explore Future Trends of AI in Advertising: Understand the emerging trends in AI that will shape the future of advertising and how to stay ahead of the curve.

After finishing this course, you might like to enrol in our other AI workshops and Classes.

Course content

What will be covered in this AI for advertising course?

• Introduction to AI in advertising and its impact on the industry
• How AI optimises ad targeting and personalisation
• Using AI tools to create and test ad variations
• Analysing campaign performance with AI-driven insights
• Future trends in AI-powered advertising

Whether you are a beginner or a marketing professional looking to enhance your advertising strategies, this course provides the foundational knowledge and practical tools to integrate AI into your advertising campaigns. No prior AI experience is required.