AI for Business: Introduction to AI for Email Marketing

What you'll learn

Learn artificial intelligence and email marketing with our digital marketing short courses in Sydney!

Email marketing often gets overshadowed by the latest marketing trends, but it remains one of the most effective channels for driving engagement and conversions. If you’re finding it challenging to personalise your email campaigns or boost engagement, this workshop is for you.

Join us for a two-hour deep dive into how AI can transform your email marketing strategy. Discover how AI tools can help you craft highly personalised emails, optimise send times, and significantly improve open and click-through rates. Unlock the power of AI to make your email marketing more impactful, efficient, and successful.

Learning outcomes

By the end of this AI for email marketing course, it is intended that you should be able to:

• Understand the Role of AI in Email Marketing Automation: Gain insight into how AI enhances email marketing automation and streamlines campaign management.
• Use AI Tools to Personalise Email Content and Optimise Campaigns: Learn how to leverage AI tools to create personalised email content and optimise your overall email campaigns.
• Analyse Email Performance with AI-Driven Insights: Discover how to use AI-driven analytics to evaluate and improve the performance of your email campaigns.
• Apply AI Techniques to Segment Audiences and Improve Targeting: Develop the skills to use AI for effective audience segmentation and precise targeting in your email marketing efforts.
• Enhance Open Rates and Click-Through Rates Using AI: Master strategies for using AI to boost email open rates and click-through rates, making your campaigns more effective.

After finishing this course, you might like to enrol in one or more of our other AI Workshops for Business

Course content

What will be covered in this AI for email marketing course?

• Introduction to AI and its impact on email marketing strategies
• Personalising email content using AI-driven recommendations
• Optimising email send times and frequency with AI tools
• Audience segmentation and targeting with AI
• Analysing campaign performance using AI-based analytics

This course is ideal for marketing professionals, small business owners, and anyone looking to improve their email marketing using AI. You’ll gain practical insights and tools to make your email campaigns more effective and engaging. No prior experience with AI is required.